The New York Times, November 6, 2020
On the back page of the New York Times, in the “Craftsmanship” section, the article “For craft specialists, the future is murky”, Nazanin Lankarani cites the XRby brand as an opportunity to develop the artist-customer relationship in a different way.
Online version of The New York Times article from November 06th, here
The bisontine press of October 27, 2020
The bisontine press focuses on the 4 characters making the watchmaking of the Besançon region. In his article “Xavier Rousset sublimates artisanal know-how”, Jean François Hauser brilliantly relates the story of the founder and the birth of the XRby brand.
Digital version of the blog la presse du Doubs, here.